New Carpet Ideas - Fun on the Floor
Craft Queen, DIY fanatic and interior designer - Danielle Proud, has been given the challenge to revive the nation’s love of carpet flooring with ‘Fun on the Floor’, a new campaign, that redefines the art of carpeting, through the latest and greatest new ideas in fluffy carpet flooring.
Danielle Proud believes that “Fashion and Interior trends often go hand in hand and as an interior designer, it’s really exciting to be working with carpet again for years the focus has been on alternative flooring choices and in terms of pattern, wallpaper designs.” For example “Stripes can be put to stunning use in flooring and are a great design tool. They can be used to elongate rooms, change perspective, and bring together much wider colour palettes than you’d usually be able to use.
The first phase of the campaign was launched on the July 31st with the opening of a unique house in central London designed and curated by Interior Designer and Sunday Times Style Columnist Danielle Proud.
The Fun on the Floor House will act as a showroom through a medley of creatively designed rooms featuring carpet flooring in stunning, creative and fun ways based on current interior trends and popular carpet choices. The house will be open by invitation to trade, national, consumer, regional journalists as well as key influencers such as interior designers, production companies for a free shoot location up until December.
Following the launch of the Fun on the Floor House, an eye-catching press and outdoor advertising campaign will launch in the autumn 2008 and will cover billboards and vans nationwide. Showcasing carpets as something that is a little bit different and for people who want to make their homes stand out whilst still remaining contemporary.
